executing an msi install and changing default install directory

I'm trying to execute an msi and have it installed to a different directory. The install executes but is still installing to default path so its not installing to D:\

any ideas how to fix?

msiexec.exe /qb /I "c:\7z920-x64.msi" INSTALLLOCATION='"D:'"

Also once I get the install to work is it difficult to create a shortcut on desktop?